PR Resolution
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Page 2
3 minute read
What’s new in CoverageBook 2?
by Stella Bayles
Since we launched the new platform in November we have been listening to your feedback and made multiple improvements and new features in CoverageBook. You’re busy, we know you don’t have time to read about every single update. But for all the bigger changes that will make your life easier, we are adding them […]
1 minute read
How to measure social coverage in 2022
by Stella Bayles
There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […]
3 minute read
The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year
by Hannah Harris
Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success. Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]
2 minute read
The metric you need in 2022 PR KPIs (that will probably increase your budget)
by Stella Bayles
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]
3 minute read
Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?
by Stella Bayles
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […]
4 minute read
CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.
by Gary Preston
CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]
3 minute read
Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups
by Stella Bayles
My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]
3 minute read
Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.
by Gary Preston
You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]
3 minute read
Using Google Search Console data to evaluate the incremental impact to brand traffic from your PR campaign
by Gary Preston
We’re about to launch something. It’s exciting. So we’re going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for now I […]
1 minute read
Benchmark your online coverage metrics.
by Gary Preston
CoverageBook Benchmarks from CoverageBook Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a Domain Authority (DA) score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether […]
1 minute read
How hard is it to get coverage on high DA outlets?
by Gary Preston
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]
1 minute read
How many social shares of my coverage is normal?
by Gary Preston
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal. Only 13% of coverage was shared […]
2 minute read
“I was looking to save time in reporting and found a way to report on SEO from our PR coverage”
by Stella Bayles
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […]
3 minute read
A super-simple explanation of how your PR is boosting your client’s results on Google
by Laura Joint
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex – full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.
4 minute read
The world has changed. It’s time to update how we measure effective communications
by Stella Bayles
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. In July 2020, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual […]
8 minute read
Glossary of social media measurement terms
by Laura Joint
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]
1 minute read
Free Google Slides template for your next PR report
by Stella Bayles
We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further! We have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]
2 minute read
From insight to measurement; your ultimate guide to pivoting PR during the pandemic
by Stella Bayles
Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]
4 minute read
How to monitor & report on PR coverage for free (or with a very small budget)
by Stella Bayles
Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […]
5 minute read
Get Inspired With These 5 Examples of Top Brands Using Facebook in PR
by Laura Joint
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]