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Latest —

6 minute read

Attribution in a PR Context – What All the Confusing Terms Mean

by Laura Joint

Great news; you’re working with the analytics guys or co-reporting with the digital team or learning more about marketing measurement… The bad news; you’re hit with language you’ve never heard or know what it means! We get it. It’s not always appropriate to stop meetings and ask for definitions and let’s face it, even though […]

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Recent articles —

2 minute read

How to successfully communicate PR results and make an impact

by Stella Bayles

Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]

3 minute read

What’s new in CoverageBook 2?

by Stella Bayles

  Since we launched the new platform in November we have been listening to your feedback and made multiple improvements and new features in CoverageBook. You’re busy, we know you don’t have time to read about every single update. But for all the bigger changes that will make your life easier, we are adding them […]

1 minute read

How to measure social coverage in 2022

by Stella Bayles

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […]

3 minute read

The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year

by Hannah Harris

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success.  Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]

2 minute read

The metric you need in 2022 PR KPIs (that will probably increase your budget)

by Stella Bayles

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]

3 minute read

Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?

by Stella Bayles

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022.  Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […]

4 minute read

CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

by Gary Preston

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some.   Thousands of people use it. Which still […]

3 minute read

Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

by Stella Bayles

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]

3 minute read

Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.

by Gary Preston

You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]

3 minute read

Using Google Search Console data to evaluate the incremental impact to brand traffic from your PR campaign

by Gary Preston

We’re about to launch something. It’s exciting. So we’re going to tell people about it. Using PR. I know right?!  We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for now I […]

2 minute read

Putting a $ value on the efficiency of your PR work. And comparing with advertising channels.

by Gary Preston

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website? A CPM of $80 means that […]

8 minute read

The best free and paid media monitoring tools for PR coverage

by Laura Joint

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images.  So if we don’t how do you collect the URLs in the first place?! The answer […]

1 minute read

Benchmark your online coverage metrics.

by Gary Preston

CoverageBook Benchmarks from CoverageBook Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a Domain Authority (DA) score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether […]

1 minute read

How hard is it to get coverage on high DA outlets?

by Gary Preston

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]

1 minute read

How many social shares of my coverage is normal?

by Gary Preston

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal. Only 13% of coverage was shared […]

2 minute read

“I was looking to save time in reporting and found a way to report on SEO from our PR coverage”

by Stella Bayles

More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO.  We […]

3 minute read

A super-simple explanation of how your PR is boosting your client’s results on Google

by Laura Joint

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex – full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.

4 minute read

20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers.

by Gary Preston

“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.”  “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]

4 minute read

The world has changed. It’s time to update how we measure effective communications

by Stella Bayles

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. In July 2020, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual […]