PR Resolution

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6 minute read

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

by Laura Joint

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so […]

1 minute read

How to find the engagement rate of your owned social posts on Facebook

by Laura Joint

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Facebook: Once you have the data from Facebook, here is how you then find the engagement rate for these […]

1 minute read

How to find the engagement rate of your owned social posts on Twitter

by Laura Joint

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: Once you have the data from Twitter, here is how you then find the engagement rate for these […]

1 minute read

How to find the engagement rate of your owned social posts on LinkedIn

by Laura Joint

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […]

5 minute read

How to…calculate and compare owned media engagement rates across multiple social channels

by Laura Joint

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts, has experience of […]

6 minute read

The Rise of Meme Marketing And What It Means For PR

by Laura Joint

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible […]

5 minute read

Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

by Stella Bayles

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and […]

4 minute read

The Instagram hokey-cokey….

by Laura Joint

Do they want us in, or out of their platform when measuring owned media performance?

8 minute read

Brands Using Instagram in PR: 7 Examples to Get You Inspired

by Laura Joint

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye….. 1. Instagram’s Most […]

2 minute read

Which metric best prioritises your target media?

by Stella Bayles

For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes. However, the source of the metric can differ between publications which means there can be confusion and mistakes in our lists. Unique users often […]

4 minute read

A Handy Trick For Measuring the Awareness of a PR Campaign

by Laura Joint

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign — the “outtakes”. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact […]

4 minute read

PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

by Laura Joint

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at. Earlier this month, the PRCA released its annual census and it shares a few home truths that have really got our brains […]

7 minute read

Get Your Head Around AI and PR With Adam Hirsch

by Laura Joint

We recently got the chance to chat to Adam Hirsch, former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital, about AI in PR. We took this opportunity to grill Adam — a bonafide tech expert — about the whole spectrum of AI and how it’s affecting the PR world right now. […]

6 minute read

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story

by Laura Joint

We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to […]

1 minute read

Give your coverage report the GIF of the gab!

by Laura Joint

Have you tried using GIFs to make your books stand out? GIFs can be a great way of getting your report noticed: You can do it too, in CoverageBook it’s as easy as 1, 2, 3…. 1) Select to edit the background image 2) Choose a new image 3) If the GIF is stored on your computer, […]

6 minute read

We Talk With Creator of the PESO Model — Gini Dietrich

by Laura Joint

Bringing Multi-Channel Marketing Into the Mix, Part 2 We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the […]

5 minute read

Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

by Laura Joint

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem — until now. Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker […]

5 minute read

AVE Alternatives: Part 2 Putting a Price on Coverage Using Customer Lifetime Value

by Laura Joint

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Putting a price on coverage meant clients felt like they were getting a solid return on their investment, and it made […]

7 minute read

How Diageo Measures PESO

by Laura Joint

Bringing Multi-Channel Marketing Into the Mix, Part 1 We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo, on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. James digs deep into standardising reporting processes, specific measurement tools, and how insights can be used to fuel […]

3 minute read

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

by Laura Joint

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also […]