PR Resolution
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Page 2
4 minute read
CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.
by Gary Preston
CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]
3 minute read
Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups
by Stella Bayles
My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]
3 minute read
Show the predicted $$$ impact of your coverage. Using a “Proxy” goal value.
by Gary Preston
You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]
3 minute read
Using Google Search Console data to evaluate the incremental impact to brand traffic from your PR campaign
by Gary Preston
We’re about to launch something. It’s exciting. So we’re going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for now I […]
1 minute read
Benchmark your online coverage metrics.
by Gary Preston
CoverageBook Benchmarks from CoverageBook Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a Domain Authority (DA) score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether […]
1 minute read
How hard is it to get coverage on high DA outlets?
by Gary Preston
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]
1 minute read
How many social shares of my coverage is normal?
by Gary Preston
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks. 65% of all coverage was not shared publicly.In short. Getting 0 shares is normal. Only 13% of coverage was shared […]
2 minute read
“I was looking to save time in reporting and found a way to report on SEO from our PR coverage”
by Stella Bayles
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […]
3 minute read
A super-simple explanation of how your PR is boosting your client’s results on Google
by Laura Joint
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex – full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.
4 minute read
The world has changed. It’s time to update how we measure effective communications
by Stella Bayles
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. In July 2020, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual […]
8 minute read
Glossary of social media measurement terms
by Laura Joint
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]
1 minute read
Free Google Slides template for your next PR report
by Stella Bayles
We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further! We have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]
2 minute read
From insight to measurement; your ultimate guide to pivoting PR during the pandemic
by Stella Bayles
Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]
4 minute read
How to monitor & report on PR coverage for free (or with a very small budget)
by Stella Bayles
Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […]
5 minute read
Get Inspired With These 5 Examples of Top Brands Using Facebook in PR
by Laura Joint
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]
4 minute read
8 Judges Share Their Secrets This PR Awards Season
by Laura Joint
PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like?
5 minute read
A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage
by Laura Joint
We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.
4 minute read
A PRs guide to Google’s new follow vs no-follow rules
by Laura Joint
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines.
7 minute read
6 inspiring B2B campaigns you’ll wish you came up with yourself
by Laura Joint
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather […]
4 minute read
The New Marriage between Paid and PR
by Laura Joint
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who […]