PR Resolution
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2 minute read
“I was looking to save time in reporting and found a way to report on SEO from our PR coverage”
by Stella Bayles
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […]
3 minute read
A super-simple explanation of how your PR is boosting your client’s results on Google
by Laura Joint
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex – full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.
4 minute read
20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers.
by Gary Preston
“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.” “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]
4 minute read
The world has changed. It’s time to update how we measure effective communications
by Stella Bayles
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. In July 2020, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual […]
8 minute read
Glossary of social media measurement terms
by Laura Joint
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]
1 minute read
Free Google Slides template for your next PR report
by Stella Bayles
We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further! We have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]
2 minute read
From insight to measurement; your ultimate guide to pivoting PR during the pandemic
by Stella Bayles
Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]
4 minute read
How to monitor & report on PR coverage for free (or with a very small budget)
by Stella Bayles
Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […]
5 minute read
Get Inspired With These 5 Examples of Top Brands Using Facebook in PR
by Laura Joint
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]
4 minute read
8 Judges Share Their Secrets This PR Awards Season
by Laura Joint
PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like?
5 minute read
A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage
by Laura Joint
We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.
4 minute read
A PRs guide to Google’s new follow vs no-follow rules
by Laura Joint
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines.
7 minute read
6 inspiring B2B campaigns you’ll wish you came up with yourself
by Laura Joint
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather […]
4 minute read
The New Marriage between Paid and PR
by Laura Joint
Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who […]
4 minute read
How to Measure Your Work With Instagram Influencers
by Laura Joint
Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. […]
6 minute read
What’s TVs Place in the PR World? We Chat to Producer Danny Bell
by Laura Joint
You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so […]
1 minute read
How to find the engagement rate of your owned social posts on Facebook
by Laura Joint
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Facebook: Once you have the data from Facebook, here is how you then find the engagement rate for these […]
1 minute read
How to find the engagement rate of your owned social posts on Twitter
by Laura Joint
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: Once you have the data from Twitter, here is how you then find the engagement rate for these […]
1 minute read
How to find the engagement rate of your owned social posts on LinkedIn
by Laura Joint
Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […]
5 minute read
How to…calculate and compare owned media engagement rates across multiple social channels
by Laura Joint
Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts, has experience of […]