2 minute read

From insight to measurement; your ultimate guide to pivoting PR during the pandemic

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets.

If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help you survive and potentially thrive through the pandemic. Almost like a PR care package.

How to update your PR strategy with the latest audience insight 

This webinar is a step by step guide on how to find out how your audience is feeling about your brand, your product, the pandemic, the government..pretty much anything! The technique is called Search Listening and the data reflects truths, trends and topicality – exactly what we need right now! 

How to sell in to news desks right now

72Point are part of SWNS Media Group, which is an independent press agency that works directly with the major news-desks in the United States and the UK. We caught up with them to get the inside track on how news-desks have changed, what journalists want and how to sensitively sell-in and gain coverage during the coronavirus crisis.

Here is the recorded webinar.

There is also a podcast version interview of How to sell in to news desks during a pandemic’ here on the PR Resolution.

It’s also available on iTunes and Spotify.

How to monitor and report on your coverage for free

Times are tough. Many PR teams are having to review budgets and prioritise costs. So when a big annual software bill comes it can seem a little daunting!

Fear not, we have put together a guide on how to monitoring and create coverage reports for free! It’s time to be resourceful! Check out the best tools and tips here.

How to adjust measurement & set new KPIs

Katie Paine, known in the Public Relations industry as the queen of metrics has been leading the charge for social and PR measurement for 30 years. As well as being an author of multiple PR measurement guides, Katie consults organisations around the world on how to prove PR value.

On May 20th 2020, Stella will be hosting a webinar alongside Katie to explore how to evaluate success when a PR campaign has had to change. Space is limited so sign up now. 

How to report on PR campaigns with a small budget

CoverageBook automates the process of creating coverage reports so you can spend longer on evaluation, campaign planning or doing something else! Have a read of user reviews of the here on G2 Reviews.

Plans start at $99 per month and unlike many PR tools there is no contract or annual lock-in so it is a little easier to manage during financially uncertain times. We offer a free trial so you can see if it works for your and your team, claim yours here