The straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.

Latest episode —
Episode 43
Inside ‘Secret Cinema’
with Simon le Grice
Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […]
Recent episodes —

Episode 42
How a PR team helped evacuate 54 Ukrainian orphans to the UK
with David Fraser
As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […]

Episode 41
Coverage to Capital
with Richard Bagnall and Darryl Sparey
In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […]

Episode 40
How Music Grows Brands
with Joe Belliotti and Rebecca Jolly
In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at […]

Episode 39
Confidence in data: Behind the scenes at H+K Strategies
with Allison Spray & James Crawford
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent paper; ‘Data literacy in PR’. We looked at how to […]

Episode 38
Brands and fans in sport & entertainment in 2023
with Amar Singh
In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate. Now […]

Episode 37
Getting the most from AMEC Measurement Month 2022
with Johna Burke
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC […]

Episode 36
PR & the most controversial World Cup in history
with Andy Sutherden
At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup excitement; fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch… This year is very different. Nearly all […]

Episode
How one PR report is helping gain funding to connect Dads with soul…
with Dan Flanagan
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […]

Episode 34
The PR powerhouse on every tech founders (& investors!) wish list
with Donna Loughlin Michaels
In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]

Episode 33
The creative comms formula that drives b2b sales
with Grace Keeling & James Beveridge
This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]

Episode 32
Gary Preston, CoverageBook take 2!
with Gary Preston
The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]

Episode 31
How a PR infographic secured an NBA player a $64million deal
with Brian Wallace
In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought infographic content in PR had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all […]

Episode 30
Meet the PR team increasing the influence of the UK’s biggest lifestyle media
with Effie Kanyua
Editorial influence is one of the most important elements of PR planning and research. But who is responsible for growing media readership? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health. I find out […]

Episode 29
Ethics & doing the right thing in PR
with Anthony Hayes
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was […]

Episode 28
The truth about news site traffic
with Andrew Smith
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian […]

Episode 27
Who are you talking to?
with Alex Judd
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research? Step forward Alex Judd, Alex is […]

Episode 26
PR without borders (and offices!)
with Brendon Craigie
It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. In this episode Stella interviews Brendon Craigie, the co-founder and managing partner […]

Episode 25
The FuturePRoof book series & diversity in PR
with Sarah Waddington
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, ‘celebrating BME talent’. Stella and Sarah explore representation in Public Relations; from a team inclusivity perspective, the industry’s responsibility in truly understanding the public and the balance of responsibility between practitioners and publishers and social […]

Episode 23
Why PR needs a ‘crisis strategy’ right now
with Amanda Coleman
Part 2 of Understanding public feeling The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews author and crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to all PR strategy right now. With 20 years’ experience working in emergency services communication, Amanda […]