PR ResolutionThe straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.
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Episode 22
Understanding public feeling (part 1)
with Stephen Waddington
With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public is feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an […]
Episode 21
Share of voice or share of search?
with Russell McAthy
‘Share of voice’ is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we’re allowed […]
Episode
Storytelling With Data
with Cole Nussbaumer Knaflic
Public Relations professionals excel in storytelling. PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […]
Episode 19
How to sell in to news desks during a pandemic
with Katie Paine
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]
Episode 18
Why FMCG (fast-moving consumer goods) PR should be Amazon-ready
with Jim Hawker
Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night! […]
Episode 17
How PR should work with paid media
with Shanna Apitz
It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna […]
Episode 16
A simple guide to attribution
with Russell McAthy
In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent. The term ‘attribution’ has come […]
Episode 15
Should you be affiliate marketing in 2020?
with Rich Leigh & Will Roberts
We’ve seen a lot of development in comms techniques in 2019. However, one area of digital marketing I didn’t expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense! I went […]
Episode 14
PR measurement: Sentiment analysis explained
with Steph Bridgeman & Maya Koleva
Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […]
Episode 13
Tinder for cows
with Doug Bairner & Jon Lonsdale
In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the […]
Episode 12
How much influence is left on Insta?
with Scott Guthrie
‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the […]
Episode 11
How to make your news story last longer
with Jerrid Grimm
With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say ‘public relations’! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging […]
Episode 10
Should you be meme marketing?
with Elliott Kurjan & Ricky Williams
With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagram influence. They […]
Episode 9
Can PR make TV?
with Danny Bell
Stella interviews Danny Bell, a video director, and producer in the UK and US. He’s produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online […]
Episode 8
Social media measurement tips from the queen of metrics
with Katie Paine
Stella interviews Katie Paine (aka queen of metrics) on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of ‘queen of metrics’. Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can […]
Episode 7
The US news industry & how it affects PR
with Jim Rich
In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes […]
Episode 6
Creating an award-winning PR agency with Steve Strickland
with Steve Strickland
Steve Strickland is the co-founder of the new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was […]
Episode 5
The PESO model explained (paid, earned, shared, owned)
with Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid earned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, […]
Episode 4
How Diageo measures marketing activity
with James Alexander
Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, […]
Episode 3
PR Measurement with AMEC
with Nicole Moreo
Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum’s global research and analytics leaders on PR measurement. Stella finds out how PR teams can gauge how well they’re analysing their communications activity and compare it with others in the industry through a new free tool from AMEC. Nicole also […]