Episode 30

Meet the PR team increasing the influence of the UK’s biggest lifestyle media

with Effie Kanyua

About this episode

Editorial influence is one of the most important elements of PR planning and research. But who is responsible for growing media readership?

In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health. I find out how Effie and her comms team at Hearst UK are helping to increase the popularity, traffic and influence of the titles many of us sell-in to.

I ask Effie about her journey from agency consumer communications to her in-house role at one of the world’s largest publishers and the flip of objectives in helping to grow media, rather than target it.

We discuss;
– How media consumption has changed in the last year
– How Hearst media titles have had to adapt & change business objectives
– What it means to drive readership to media
– The importance of internal comms right now
– And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders

Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you.

As always, let me know what you think @stellabayles on Twitter.