Episode 33

The creative comms formula that drives b2b sales 

with Grace Keeling & James Beveridge

About this episode

This episode explores the business success that occurs when two areas of marketing combine and work together really well. 

I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone better.

I find out how remote working restrictions and influences from James’ brand experience led to a very unique ‘investigative’ approach to insight and creative. 

Their indepth research and planning has resulted in comms strategies that are driving sales and growing their partners (not clients!) businesses. 

Whether you’re in B2B or B2C, there are ideation and hybrid-working lessons here for everyone.