This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.
I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford.
James and I co-wrote two chapters in a recent paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence in data as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.
In this interview, we go behind the scenes and get into the detail.
- I find out how Allison has increased confidence in data across all H&K teams
- We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.
- Allison and James share how they work with clients to gain the data and tech they need upfront
- Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency
Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…