1 minute read

The FuturePRoof book series & diversity in PR

by Stella Bayles

In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, ‘celebrating BME talent’. Stella and Sarah explore representation in Public Relations; from a team inclusivity perspective, the industry’s responsibility in truly understanding the public and the balance of responsibility between practitioners and publishers and social […]

1 minute read

Why PR needs a ‘crisis strategy’ right now

by Stella Bayles

Part 2 of Understanding public feeling The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews author and crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to all PR strategy right now. With 20 years’ experience working in emergency services communication, Amanda […]

1 minute read

Understanding public feeling (part 1)

by Stella Bayles

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public is feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an […]

1 minute read

Share of voice or share of search?

by Stella Bayles

‘Share of voice’ is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we’re allowed […]

36 minute read

Storytelling With Data

by Stella Bayles

Public Relations professionals excel in storytelling. PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […]

4 minute read

The world has changed. It’s time to update how we measure effective communications

by Stella Bayles

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. In July 2020, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual […]

1 minute read

Free Google Slides template for your next PR report

by Stella Bayles

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further! We have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […]

2 minute read

From insight to measurement; your ultimate guide to pivoting PR during the pandemic

by Stella Bayles

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]

32 minute read

How to sell in to news desks during a pandemic

by Stella Bayles

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]

4 minute read

How to monitor & report on PR coverage for free (or with a very small budget)

by Stella Bayles

Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news! However times are uncertain and budgets need […]

20 minute read

Why FMCG (fast-moving consumer goods) PR should be Amazon-ready

by Stella Bayles

Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night! […]

1 minute read

How PR should work with paid media

by Stella Bayles

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. Having developed her career in the paid media space, Shanna […]

1 minute read

A simple guide to attribution

by Stella Bayles

In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy. Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent. The term ‘attribution’ has come […]

1 minute read

Should you be affiliate marketing in 2020?

by Stella Bayles

We’ve seen a lot of development in comms techniques in 2019. However, one area of digital marketing I didn’t expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense! I went […]

1 minute read

PR measurement: Sentiment analysis explained

by Stella Bayles

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […]

1 minute read

Tinder for cows

by Stella Bayles

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the […]

5 minute read

Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

by Stella Bayles

I’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and […]

1 minute read

How much influence is left on Insta?

by Stella Bayles

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the […]

1 minute read

How to make your news story last longer

by Stella Bayles

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say ‘public relations’! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging […]

2 minute read

Which metric best prioritises your target media?

by Stella Bayles

For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes. However, the source of the metric can differ between publications which means there can be confusion and mistakes in our lists. Unique users often […]