8 minute read

Can PR tech improve data-literacy in your team?

by Stella Bayles

Data is talked about so much in the PR industry; should we hire in experts? Should we be the experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]

1 minute read

Brands and fans in sport & entertainment in 2023

by Stella Bayles

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate. Now […]

1 minute read

Getting the most from AMEC Measurement Month 2022

by Stella Bayles

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC […]

1 minute read

PR & the most controversial World Cup in history

by Stella Bayles

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup excitement; fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch… This year is very different. Nearly all […]

3 minute read

How to turn a PR coverage book into a ‘social impact report’ 

by Stella Bayles

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’  we needed to know more! Who was this report for? What job does it do? How was it customised? Was it a success? […]

1 minute read

How one PR report is helping gain funding to connect Dads with soul…

by Stella Bayles

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […]

1 minute read

The PR powerhouse on every tech founders (& investors!) wish list

by Stella Bayles

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.  Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]

2 minute read

How to successfully communicate PR results and make an impact

by Stella Bayles

Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]

3 minute read

What’s new in CoverageBook 2?

by Stella Bayles

  Since we launched the new platform in November we have been listening to your feedback and made multiple improvements and new features in CoverageBook. You’re busy, we know you don’t have time to read about every single update. But for all the bigger changes that will make your life easier, we are adding them […]

1 minute read

The creative comms formula that drives b2b sales 

by Stella Bayles

This episode explores the business success that occurs when two areas of marketing combine and work together really well.  I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]

1 minute read

How to measure social coverage in 2022

by Stella Bayles

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […]

2 minute read

The metric you need in 2022 PR KPIs (that will probably increase your budget)

by Stella Bayles

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]

3 minute read

Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?

by Stella Bayles

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022.  Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […]

1 minute read

Gary Preston, CoverageBook take 2!

by Stella Bayles

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]

3 minute read

Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

by Stella Bayles

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]

1 minute read

How a PR infographic secured an NBA player a $64million deal

by Stella Bayles

In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought infographic content in PR had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all […]

1 minute read

Meet the PR team increasing the influence of the UK’s biggest lifestyle media

by Stella Bayles

Editorial influence is one of the most important elements of PR planning and research. But who is responsible for growing media readership? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher ‘Hearst UK’ which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health. I find out […]

1 minute read

Ethics & doing the right thing in PR

by Stella Bayles

In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was […]

1 minute read

The truth about news site traffic

by Stella Bayles

Understanding how people interact with media sites is essential in PR planning and measurement.  It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian […]

1 minute read

Who are you talking to?

by Stella Bayles

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research? Step forward Alex Judd, Alex is […]