4 minute read

Your Spreadsheet Tracker Is Probably Broken

by Stella Bayles

Most PR teams have a coverage tracker. And most of those trackers have been around for a while. They started simple. A few columns, a handful of categories, a way to keep on top of PR activity and what was landing where. Then the team grew. New clients joined. More campaigns got added. More people […]

4 minute read

Why PR Teams Need a Consistent Way to Categorise Coverage

by Stella Bayles

Imagine you’ve run PR campaigns for the last year. You’ve reported on multiple campaigns and collected hundreds, maybe thousands, of pieces of coverage. Then someone asks: “What’s worked best for us over the last year?” You’d think that would be an easy question to answer.But for many PR teams, it isn’t. Not because the data […]

1 minute read

Which PR data should we trust in 2026?

by Stella Bayles

In a world where trust is declining, confidently communicating the success of communications has never been more crucial. Even slight confusion or mistrust in metrics can damage stakeholder relationships and impact budgets. In this episode of the PR Resolution Podcast, I bring the most frequently asked questions on measurement from PR teams to two leading […]

1 minute read

Relate to Innovate: The Secret Behind Jukebox PR’s Scene-Shaping Success

by Stella Bayles

In this special episode of the PR Resolution Podcast, Stella is joined by Alex Jukes, founder of Jukebox PR and host of the Loud and Unfiltered podcast. They discuss the unique culture at Jukebox, where team members live and breathe their industry; dance music. Just like the fast-paced nature of the music, the conversation bounces […]

1 minute read

PRs’ Growth Opportunity in AI Search & How You Can Get Started

by Stella Bayles

Yes, this is another podcast about AI in PR BUT the difference between this and other content on this topic is; I guarantee that in 30minutes you’ll feel confident to talk to your stakeholders about their new online reputation strategy and you’ll have your first 5 steps in how to get started. This is your […]

1 minute read

The strategy behind the industry’s most awarded PR firm

by Stella Bayles

Welcome to Episode One, Season Two of the PR Resolution Podcast. We’re returning strong! In this episode Stella interviews Lucy Hart, Executive Strategy Director at The Romans; the most awarded PR agency in the industry. Often in PR there can be too much focus on media and not enough on the public. That’s why this […]

1 minute read

CoverageImpact. Will it solve the PR Industry’s number 1 problem?

by Stella Bayles

In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful […]

1 minute read

How to prove PR value in 2024

by Stella Bayles

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this […]

2 minute read

2024 Public Relations Forecast

by Stella Bayles

Before you dive into your first 2024 PR campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help of PR powerhouse Stephen Waddington to help […]

1 minute read

How Influencers are Sharing the ‘Essence of Cinema’ for Cineworld UK

by Stella Bayles

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas  Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and […]

1 minute read

Why the UK’s biggest corporates are at risk of reputational damage

by Stella Bayles

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a […]

1 minute read

How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals

by Stella Bayles

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […]

4 minute read

PR Resolution Meets: Emma Lamberton from Coram

by Stella Bayles

In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary. Additionally, […]

3 minute read

How to tell your coverage success story and help secure your PR budget

by Stella Bayles

The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise.  And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […]

2 minute read

How to Make Your Agency Profitable

by Stella Bayles

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […]

9 minute read

Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide

by Stella Bayles

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. Ever mixed up terms like users, visitors, visits, and views? It happens to the best of us. While these terms may sound alike, they all hold distinct meanings. So […]

1 minute read

The Power of Music Partnerships

by Stella Bayles

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […]

4 minute read

PR Resolution Meets: Mark Taylor from The Ivors Academy

by Stella Bayles

In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy.  Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition. Understanding the context behind […]

1 minute read

How Crime Journalism led to a Leading UK Charity PR Newsroom

by Stella Bayles

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […]

2 minute read

Save $2k of PR budget every month (with a small adjustment to workflow)

by Stella Bayles

PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.  This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […]