1 minute read

Why the UK’s biggest corporates are at risk of reputational damage

by Stella Bayles

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a […]

1 minute read

How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals

by Stella Bayles

Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […]

2 minute read

How to Make Your Agency Profitable

by Stella Bayles

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […]

1 minute read

The Power of Music Partnerships

by Stella Bayles

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […]

1 minute read

How Crime Journalism led to a Leading UK Charity PR Newsroom

by Stella Bayles

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […]

2 minute read

Save $2k of PR budget every month (with a small adjustment to workflow)

by Stella Bayles

PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.  This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […]

1 minute read

How a musical shoe led to a PR investment firm

by Stella Bayles

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.  This […]

2 minute read

Inside ‘Secret Cinema’

by Stella Bayles

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […]

8 minute read

Can PR tech help improve data-literacy in your team?

by Stella Bayles

New data from our 2023 PR Data Literacy research; which surveyed over 400 PR and marketing professionals, shows that over half (57%) of respondents lack confidence in their data literacy skills, with a similar number (44%) stating they had previously presented a metric they did not fully understand.  Responses from in-house professionals reflect this knowledge […]

1 minute read

How a PR team helped evacuate 54 Ukrainian orphans to the UK

by Stella Bayles

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […]

1 minute read

Coverage to Capital

by Stella Bayles

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […]

1 minute read

How Music Grows Brands

by Stella Bayles

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at […]

1 minute read

Confidence in data: Behind the scenes at H+K Strategies

by Stella Bayles

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent paper; ‘Data literacy in PR’. We looked at how to […]

1 minute read

Brands and fans in sport & entertainment in 2023

by Stella Bayles

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate. Now […]

1 minute read

Getting the most from AMEC Measurement Month 2022

by Stella Bayles

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC […]

1 minute read

PR & the most controversial World Cup in history

by Stella Bayles

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup excitement; fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch… This year is very different. Nearly all […]

3 minute read

How to turn a PR coverage book into a ‘social impact report’ 

by Stella Bayles

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’  we needed to know more! Who was this report for? What job does it do? How was it customised? Was it a success? […]

1 minute read

How one PR report is helping gain funding to connect Dads with soul…

by Stella Bayles

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […]

1 minute read

The PR powerhouse on every tech founders (& investors!) wish list

by Stella Bayles

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.  Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]

2 minute read

How to successfully communicate PR results and make an impact

by Stella Bayles

Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]