PR Resolution

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2 minute read

How to move away from big (useless) numbers in PR reporting

by Stella Bayles

I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so […]

3 minute read

6 of the best PR podcasts for 2018

by Laura Joint

So you may have heard the news — we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more […]

6 minute read

5 easy steps to double the impact of your coverage

by Laura Joint

You’ve got a hit in an online newspaper — brilliant — that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people […]

2 minute read

New eBook: Audience Insight in the age of Google

by Stella Bayles

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘Answer The Public’ have helped hugely in this area. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with […]

2 minute read

How to use the Moz tool to check your advertorials are Google safe

by Stella Bayles

Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans. As well as ensuring we abide by the rules of the ASA with paid […]

3 minute read

Audience Insight in the Age of Google

by Guest

Ever since I was old enough to think about my future career with any sense of realism, I wanted to be a journalist. Writing was my passion, or so I thought. I’ve now come to realise that while I love writing, it’s being nosey about people; getting under their skin, hearing their stories and learning […]

7 minute read

The best free and paid online monitoring tools for PR right now

by Laura Joint

You’ve worked hard to get that story out there, now you need to collate the coverage. But how do you find your hits? CoverageBook does not have a monitoring feature. But it’s an essential part of the job of reporting on coverage so we have collated, tried and tested some of the biggest services to […]

4 minute read

How to get through the media monitoring minefield

by Laura Joint

Whether you have coverage coming out your ears — or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers. How to choose a tool You don’t need to […]

2 minute read

The webinar series that will super-charge your PR team, all in one place

by Stella Bayles

We all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. Especially when you’re mid-campaign. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one […]

5 minute read

Dirty Data?…..no!

by Stella Bayles

She said that’s ok. I don’t need your insight. Ok baby do what you please.I have the metrics that you wantI am the thing that you need The client looked me deep in the eyesThey say there’s no turning backHow can you plan your next thingThey said they’re not coming backBecause he’s distrusting of me… […]

3 minute read

CoverageBook — Join our team

by Gary Preston

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. We take the online support […]

11 minute read

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

by Stella Bayles

1. Tip of the month: “Take someone in finance to lunch and learn how you make money” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational […]

4 minute read

How past PR coverage will make 2018 an award winning year

by Stella Bayles

It’s new year and we want 2018 PR campaigns to be award winners. The best way to do this is by setting KPIs (key performance indicators). However if all we do in this situation is just up the KPI number slightly from the previous year then we shouldn’t expect a great deal to change. If […]

3 minute read

No more inflated numbers. Make 2018 the year your PR measurement got real

by Stella Bayles

“The CEO wants to know who saw that killer piece of coverage on the Mail Online last month” You remember back ‘that piece was great, it was on the homepage! No problem’, you think. But then you realise…..The Mail doesn’t release that kind of data and your PR tool only provides unique users. What do […]

3 minute read

How to crack your first client meeting

by Laura Joint

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are […]

2 minute read

How to grow your PR budget, in 3 steps

by Stella Bayles

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate […]

1 minute read

New higher limits for CoverageBook Silver & Gold paid plans

by Gary Preston

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see https://coveragebook.com/pricing) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?Prices of the plans have remained the same. But the […]

3 minute read

PR teams. An email template to ask for Google Analytics access

by Stella Bayles

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers […]

1 minute read

New Feature: Import hyperlinks as online coverage.

by Gary Preston

“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers. They are client […]

1 minute read

New in CoverageBook: Full size image captures as “attachments” for sharing

by Gary Preston

“My client’s mention gets chopped in half! What the f***” “..Screenshots in the online view are a bit blurry and the text is hard to read. What’s the point?” That’s just two of my favourite colourful comments about the sharable online view of our reports. Clearly we had work to do. Behind the scenes we already […]