Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks.
- 65% of all coverage was not shared publicly.
In short. Getting 0 shares is normal. - Only 13% of coverage was shared more than 10 times or more
![](https://resolution.coveragebook.com/wp-content/uploads/2020/12/social-shares-coveragebook-benchmarks-1.png)
![](https://resolution.coveragebook.com/wp-content/uploads/2020/12/how-many-twitter-facebook-shares-are-good.png)