4 minute read

20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers.

by Gary Preston

“Are these numbers good? Or bad? Give me a clue!” “Why is that number so big? I don’t understand it. Or believe it.”  “Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]

3 minute read

CoverageBook — Join our team

by Gary Preston

We’re looking for a Customer Success Representative to join our team in Brighton, UK and take ownership of Customer Support. You’ll be the 7th person on our team. We’ve not hired despite our growth to 1500 customers in 3 years. So this is a big move for us & you. We take the online support […]

1 minute read

New higher limits for CoverageBook Silver & Gold paid plans

by Gary Preston

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see https://coveragebook.com/pricing) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?Prices of the plans have remained the same. But the […]

1 minute read

New Feature: Import hyperlinks as online coverage.

by Gary Preston

“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers. They are client […]

1 minute read

New in CoverageBook: Full size image captures as “attachments” for sharing

by Gary Preston

“My client’s mention gets chopped in half! What the f***” “..Screenshots in the online view are a bit blurry and the text is hard to read. What’s the point?” That’s just two of my favourite colourful comments about the sharable online view of our reports. Clearly we had work to do. Behind the scenes we already […]

1 minute read

Who else is bored with making brand logo wall images?

by Gary Preston

People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to. But logo walls are […]

1 minute read

New in CoverageBook: Quality of cropped images are way….way better now.

by Gary Preston

So it turns out the “crop” feature is one of the most used areas of the tool.But the quality of the re-sized cropped images was to put it mildly. Pretty shit. So we’ve been working hard to fix this. And the changes are live from today. The results are reminiscent of my long put off […]

9 minute read

What’s new in the tool…

by Gary Preston

June 2019: User admin. Remove users from your account.You can now manage and remove users from your paid plan from within your account. Bug fix. You can remove a custom metric you add to a clipThere was no way to do this before. Now you can edit & remove a custom metric label from a […]

1 minute read

New Feature: Broken automated screenshot? Swap it for another one. Magic.

by Gary Preston

Watching your hard-won coverage screenshots come in minutes is a joy to behold. Especially when you used to do this manually for every….single….one. But we don’t always get it right. Some screenshots are greyed out. Some are black. Some have pop-ups. Annoying. This is meant to be magic. So we’re hoping this latest release will turn […]

3 minute read

Looking back on our journey building a SaaS business. Part 1: A little story from late 2014

by Gary Preston

The story below is taken from an end of year email I shared with the product team (all 6 of us) behind our PR tool coveragebook.com back in 2014. We had just launched a beta of the tool and had no paying customers. We’re finishing 2015 with nearly 400 customers from around the world. We’re loving every […]

1 minute read

Appeal: Know a PR team still using powerpoint to build coverage reports?

by Gary Preston

This short video might be upsetting…

1 minute read

How to make a PR portfolio in minutes using SlideShare & Coveragebook.com

by Gary Preston

It’s the big day. That interview for your dream job in PR. It’s time to show off the best bits of any campaign you’ve worked on. It’s your time to shine…as it were. Don’t waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on […]

1 minute read

Simple lessons from Agile for PR Agencies

by Gary Preston

I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellernet.co.uk) to building a product (coveragebook.com) I must have read it at least 10 times. It’s packed full of wisdom. My favourite page right now is about the value of ideas vs execution from the point […]

3 minute read

PR teams. 3 ways to measure your impact using free Google Data

by Gary Preston

1. You’re a world class link builder. And you probably don’t even know it. Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. Most have not yet made a brand […]

2 minute read

Beginners guide to Google Analytics for PR Teams

by Gary Preston

So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any plain english advice. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around. Once you do you can measure how well you’re doing. Or not. Which of course is […]

2 minute read

Using Google Suggest to read the minds of your target customers

by Gary Preston

Google provides lots of tools to help public relations planning. Google Suggest allows you to read the minds of your audiences or publics. Almost. Google search is a wonderful thing. You’d never ask your facebook friends.. But ask Google and you know it’s private and they’ll connect you to a good answer from somewhere. The […]

1 minute read

Juicy free PR Coverage Tracking: cooking time 3 mins

by Gary Preston

Today we’ll be cooking a delicious IFTTT Recipe with a dash of sweet Google Alerts. You know Google Alerts is a great free way to keep on top of your online coverage. Especially when you can’t afford one of those fancy paid tracking tools. But copying & pasting email alerts into a spreadsheet coverage tracker is mind numbingly […]

2 minute read

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products

by Gary Preston

CoverageBook, a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors. With new investors coming on board every day. Instead of equity these investors — commonly referred to as “customers” — are given access to the software product each month. This revolutionary […]

1 minute read

PR teams: How to give better estimated view metrics for your online PR Coverage

by Gary Preston

Everybody includes those big OTS, Estimated Visitor numbers next to their coverage. You know the ones. my guardian coverage:theguardian.com/my-client-is-going-to-love-this OTS = 150 million (using a tool like similarweb to get traffic estimates — http://www.similarweb.com/website/theguardian.com ) How many times has a client laughed in your face for reporting a number like this? I’m guessing they don’t. Which is […]

2 minute read

Why don’t PR Teams use CRM tools to keep tabs on their influencer relations work?! Is Excel really that good?

by Gary Preston

It turns out the experts in cultivating relationships have in the main opted out of super-charging their skills with a little help from technology. Does this sound familiar? You:“Where is that big list of mummy bloggers you made for client x again Sarah?…” Sarah:“I can’t remember….somewhere on the the P,Y,X drive. It’s on the newtwork […]