2 minute read

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products

by Gary Preston

CoverageBook, a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors. With new investors coming on board every day. Instead of equity these investors — commonly referred to as “customers” — are given access to the software product each month. This revolutionary […]

1 minute read

PR teams: How to give better estimated view metrics for your online PR Coverage

by Gary Preston

Everybody includes those big OTS, Estimated Visitor numbers next to their coverage. You know the ones. my guardian coverage:theguardian.com/my-client-is-going-to-love-this OTS = 150 million (using a tool like similarweb to get traffic estimates — http://www.similarweb.com/website/theguardian.com ) How many times has a client laughed in your face for reporting a number like this? I’m guessing they don’t. Which is […]

2 minute read

Why don’t PR Teams use CRM tools to keep tabs on their influencer relations work?! Is Excel really that good?

by Gary Preston

It turns out the experts in cultivating relationships have in the main opted out of super-charging their skills with a little help from technology. Does this sound familiar? You:“Where is that big list of mummy bloggers you made for client x again Sarah?…” Sarah:“I can’t remember….somewhere on the the P,Y,X drive. It’s on the newtwork […]