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Five brands that are smashing it with Spotify playlists

We’ve just added Spotify playlists to our coverage stack.

You can now copy and paste a playlist link into CoverageBook, and we’ll collect the playlist’s number of followers, and its combined total of likes and shares on Twitter, Facebook and Pinterest. 

This means you can also show ‘Spotify likes’ in your metric summary too.

So whether you’re sharing coverage with a record label artist, or manager, or a music brand partner  – your playlist’s engagement stats will be wrapped up in a beautifully designed, flexible and customisable report.

To inspire your next Spotify activation, we’ve created a coverage book of five brands that are smashing it with playlists on the world’s favourite social music platform.

Nike Run Club

The lifestyle giant has a massive following of its sub-brand Nike Run Club, and its Spotify profile has 1.28 million followers. Its specific Run Club playlist which includes bangers to keep you motivated while exercising – is one of the most popular in the sports genre, with 148,062 followers. It also uses its playlist as a marketing tool for the Nike Run Club app.


The coffee chain is another brand which is hugely popular on Spotify, and its playlist ‘Coffeehouse’ – which you’ll hear in any of its 30,000 cafe’s worldwide – has 163,099 followers. Starbucks has long called its brand experience the ‘Third Place’ – somewhere beyond home and work where people could gather, relax and talk – and is now taking this physical connection into the digital space with Spotify.

W Hotels

The hotel chain owned by the Marriott International group describes its passion for music as ‘next level’, owning its own record label ‘W Music’, a festival ‘Wake Up Call’ and says music ‘defines the W experience’. So, it was only natural that the brand would have a Spotify presence. With 3,796 followers to its Spotify profile, it’s most popular playlist ‘Living Room’, has 4,473 likes.


The music you hear in-store when searching for your latest fashion finds is all part of a carefully-curated retail experience, More than 80,000 people have liked this playlist by H&M which includes the brand’s favourite tunes from its in-store soundtrack. The collection includes classics from Depeche Mode and Bjork, to PinkPanthress, Stormzy and Miley Cyrus. There are also lots of up and coming artists on the list, which is a great way to support new music.


The luxury fashion brand fused fashion, food and music with its playlist of Italian chef Massimo Bottura’s favourite tracks to unwind to. Massimo is a 3-michelin-star chef, who in 2018 opened Gucci Osteria in Florence, in partnership with the Italian fashion house. Massimo’s playlist has 1,320 likes, while Gucci’s Spotify profile has over 40 more additional playlists and podcasts. 

Written by —
Hannah Harris

Hannah Harris

Marketing Director at CoverageBook