3 minute read

The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year

by Hannah Harris

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success.  Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]