3 minute read

How to tell your coverage success story and help secure your PR budget

by Hannah Harris

The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise.  And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […]

5 minute read

PR Resolution Meets: Margo Neely

by Hannah Harris

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.  Margo’s work first caught our eye when we were introduced to The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair of […]

2 minute read

Five brands that are smashing it with Spotify playlists

by Hannah Harris

We’ve just added Spotify playlists to our coverage stack. You can now copy and paste a playlist link into CoverageBook, and we’ll collect the playlist’s number of followers, and its combined total of likes and shares on Twitter, Facebook and Pinterest.  This means you can also show ‘Spotify likes’ in your metric summary too. So […]

3 minute read

The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year

by Hannah Harris

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success.  Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]