5 minute read

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

by Laura Joint

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]

6 minute read

Attribution in a PR Context – What All the Confusing Terms Mean

by Laura Joint

If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone. While attribution is a common part of PR and marketing, it can be a tricky concept to get your head around – especially because there seem to be so many buzzwords attached to it. […]

PR Awards
4 minute read

8 Judges Share Their Secrets This PR Awards Season

by Laura Joint

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. What’s not to like?

5 minute read

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage

by Laura Joint

We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.

4 minute read

A PRs guide to Google’s new follow vs no-follow rules

by Laura Joint

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines.

7 minute read

6 inspiring B2B campaigns you’ll wish you came up with yourself

by Laura Joint

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather […]

4 minute read

The New Marriage between Paid and PR

by Laura Joint

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who […]

4 minute read

How to Measure Your Work With Instagram Influencers

by Laura Joint

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. […]

6 minute read

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

by Laura Joint

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so […]

1 minute read

How to find the engagement rate of your owned social posts on Facebook

by Laura Joint

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Facebook: Once you have the data from Facebook, here is how you then find the engagement rate for these […]

1 minute read

How to find the engagement rate of your owned social posts on Twitter

by Laura Joint

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from Twitter: Once you have the data from Twitter, here is how you then find the engagement rate for these […]

1 minute read

How to find the engagement rate of your owned social posts on LinkedIn

by Laura Joint

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels. Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […]

5 minute read

How to…calculate and compare owned media engagement rates across multiple social channels

by Laura Joint

Social media measurement programmes can be complex. Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. What metrics are comparable? Where should we be cautious when interpreting the data? Steph Bridgeman, from Experienced Media Analysts, has experience of […]

6 minute read

The Rise of Meme Marketing And What It Means For PR

by Laura Joint

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible […]

4 minute read

The Instagram hokey-cokey….

by Laura Joint

Do they want us in, or out of their platform when measuring owned media performance?

8 minute read

Brands Using Instagram in PR: 7 Examples to Get You Inspired

by Laura Joint

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye….. 1. Instagram’s Most […]

4 minute read

A Handy Trick For Measuring the Awareness of a PR Campaign

by Laura Joint

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign — the “outtakes”. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact […]

4 minute read

PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

by Laura Joint

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at. Earlier this month, the PRCA released its annual census and it shares a few home truths that have really got our brains […]

7 minute read

Get Your Head Around AI and PR With Adam Hirsch

by Laura Joint

We recently got the chance to chat to Adam Hirsch, former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital, about AI in PR. We took this opportunity to grill Adam — a bonafide tech expert — about the whole spectrum of AI and how it’s affecting the PR world right now. […]

6 minute read

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story

by Laura Joint

We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to […]