6 minute read

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story

by Laura Joint

We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to […]

1 minute read

Give your coverage report the GIF of the gab!

by Laura Joint

Have you tried using GIFs to make your books stand out? GIFs can be a great way of getting your report noticed: You can do it too, in CoverageBook it’s as easy as 1, 2, 3…. 1) Select to edit the background image 2) Choose a new image 3) If the GIF is stored on your computer, […]

6 minute read

We Talk With Creator of the PESO Model — Gini Dietrich

by Laura Joint

Bringing Multi-Channel Marketing Into the Mix, Part 2 We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the […]

5 minute read

Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks

by Laura Joint

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem — until now. Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker […]

5 minute read

AVE Alternatives: Part 2 Putting a Price on Coverage Using Customer Lifetime Value

by Laura Joint

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Putting a price on coverage meant clients felt like they were getting a solid return on their investment, and it made […]

7 minute read

How Diageo Measures PESO

by Laura Joint

Bringing Multi-Channel Marketing Into the Mix, Part 1 We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo, on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. James digs deep into standardising reporting processes, specific measurement tools, and how insights can be used to fuel […]

3 minute read

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

by Laura Joint

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also […]

7 minute read

Inbound PR With Iliyana Stareva

by Laura Joint

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their […]

8 minute read

A Simple Guide to Web Traffic Terms for the PR World

by Laura Joint

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric? […]

4 minute read

5 Ways to Turn a Failed Sell In Around

by Laura Joint

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling — and be honest […]

3 minute read

Sell-Ins Aren’t Always Successful — Here’s How To Break The News To Your Manager

by Laura Joint

Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns — and that means standing up to your manager. If you don’t do this, you might end up continuing to flog a dead horse which […]

3 minute read

6 of the best PR podcasts for 2018

by Laura Joint

So you may have heard the news — we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more […]

6 minute read

5 easy steps to double the impact of your coverage

by Laura Joint

You’ve got a hit in an online newspaper — brilliant — that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people […]

7 minute read

The best free and paid online monitoring tools for PR right now

by Laura Joint

You’ve worked hard to get that story out there, now you need to collate the coverage. But how do you find your hits? CoverageBook does not have a monitoring feature. But it’s an essential part of the job of reporting on coverage so we have collated, tried and tested some of the biggest services to […]

4 minute read

How to get through the media monitoring minefield

by Laura Joint

Whether you have coverage coming out your ears — or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers. How to choose a tool You don’t need to […]

3 minute read

How to crack your first client meeting

by Laura Joint

A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are […]

2 minute read

Why don’t you use your blog to Answer the Public this year?

by Laura Joint

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google? We made a pretty nifty tool to help with this, you may have heard of it, […]

4 minute read

Metrics we measure

by Laura Joint

We are on a mission to help the PR industry be recognised for their work. This means moving away from the overinflated and almost meaningless metrics such as AVE and OTS carry, and curating free tools such as Answertheclient.com which allow you to see how much traffic and sales your coverage has directly generated. When we created […]

3 minute read

Save 23 hours with 5 PR tools

by Laura Joint

Automation is a big topic in Public Relations right now. Not everything should be automated in PR. One the best qualities of a PR professional is creativity and the ability to communicate with others. Neither can be automated. However, there are a variety of tools available to help automate some processes within PR that free […]

2 minute read

How to secure bigger budgets using your coverage report

by Laura Joint

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign. You’ll need to get your boss, your bosses’ boss and your bosses’ […]