PR Resolution
Blog
Read things, learn things... do things better
Page 4
6 minute read
From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story
by Laura Joint
We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to […]
1 minute read
Give your coverage report the GIF of the gab!
by Laura Joint
Have you tried using GIFs to make your books stand out? GIFs can be a great way of getting your report noticed: You can do it too, in CoverageBook it’s as easy as 1, 2, 3…. 1) Select to edit the background image 2) Choose a new image 3) If the GIF is stored on your computer, […]
6 minute read
We Talk With Creator of the PESO Model — Gini Dietrich
by Laura Joint
Bringing Multi-Channel Marketing Into the Mix, Part 2 We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the […]
5 minute read
Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks
by Laura Joint
(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem — until now. Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker […]
5 minute read
AVE Alternatives: Part 2 Putting a Price on Coverage Using Customer Lifetime Value
by Laura Joint
Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Putting a price on coverage meant clients felt like they were getting a solid return on their investment, and it made […]
7 minute read
How Diageo Measures PESO
by Laura Joint
Bringing Multi-Channel Marketing Into the Mix, Part 1 We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo, on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. James digs deep into standardising reporting processes, specific measurement tools, and how insights can be used to fuel […]
3 minute read
AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE
by Laura Joint
Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also […]
7 minute read
Inbound PR With Iliyana Stareva
by Laura Joint
We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their […]
2 minute read
The Domain Authority score will be updated on March 5th, 2019
by Stella Bayles
CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential. We include the Moz score within CoverageBook for a number […]
1 minute read
The US news industry and how it affects Public Relations
by Stella Bayles
The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers. I wanted to hear more so stopped by SWNS Media Group in New […]
4 minute read
5 Ways to Turn a Failed Sell In Around
by Laura Joint
Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling — and be honest […]
3 minute read
Sell-Ins Aren’t Always Successful — Here’s How To Break The News To Your Manager
by Laura Joint
Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns — and that means standing up to your manager. If you don’t do this, you might end up continuing to flog a dead horse which […]
2 minute read
How to move away from big (useless) numbers in PR reporting
by Stella Bayles
I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so […]
3 minute read
6 of the best PR podcasts for 2018
by Laura Joint
So you may have heard the news — we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more […]
6 minute read
5 easy steps to double the impact of your coverage
by Laura Joint
You’ve got a hit in an online newspaper — brilliant — that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people […]
2 minute read
New eBook: Audience Insight in the age of Google
by Stella Bayles
Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘Answer The Public’ have helped hugely in this area. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with […]
2 minute read
How to use the Moz tool to check your advertorials are Google safe
by Stella Bayles
Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans. As well as ensuring we abide by the rules of the ASA with paid […]
3 minute read
Audience Insight in the Age of Google
by Guest
Ever since I was old enough to think about my future career with any sense of realism, I wanted to be a journalist. Writing was my passion, or so I thought. I’ve now come to realise that while I love writing, it’s being nosey about people; getting under their skin, hearing their stories and learning […]
4 minute read
How to get through the media monitoring minefield
by Laura Joint
Whether you have coverage coming out your ears — or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers. How to choose a tool You don’t need to […]
2 minute read
The webinar series that will super-charge your PR team, all in one place
by Stella Bayles
We all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. Especially when you’re mid-campaign. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one […]