PR Resolution
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Page 4
4 minute read
The Instagram hokey-cokey….
by Laura Joint
Do they want us in, or out of their platform when measuring owned media performance?
8 minute read
Brands Using Instagram in PR: 7 Examples to Get You Inspired
by Laura Joint
Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. To shine against all the noise, you need to be extra creative. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye….. 1. Instagram’s Most […]
2 minute read
Which metric best prioritises your target media?
by Stella Bayles
For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes. However, the source of the metric can differ between publications which means there can be confusion and mistakes in our lists. Unique users often […]
4 minute read
A Handy Trick For Measuring the Awareness of a PR Campaign
by Laura Joint
Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign — the “outtakes”. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact […]
4 minute read
PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough
by Laura Joint
In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at. Earlier this month, the PRCA released its annual census and it shares a few home truths that have really got our brains […]
7 minute read
Get Your Head Around AI and PR With Adam Hirsch
by Laura Joint
We recently got the chance to chat to Adam Hirsch, former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital, about AI in PR. We took this opportunity to grill Adam — a bonafide tech expert — about the whole spectrum of AI and how it’s affecting the PR world right now. […]
6 minute read
From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story
by Laura Joint
We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker, about starting an agency, standing out, and creating campaigns that have the “wow” factor. After the recent success of Talker Tailor Trouble Maker’s pre-Christmas campaign for Deliveroo that helped find three missing people, we were excited to […]
1 minute read
Give your coverage report the GIF of the gab!
by Laura Joint
Have you tried using GIFs to make your books stand out? GIFs can be a great way of getting your report noticed: You can do it too, in CoverageBook it’s as easy as 1, 2, 3…. 1) Select to edit the background image 2) Choose a new image 3) If the GIF is stored on your computer, […]
6 minute read
We Talk With Creator of the PESO Model — Gini Dietrich
by Laura Joint
Bringing Multi-Channel Marketing Into the Mix, Part 2 We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the […]
5 minute read
Don’t Waste Precious Time: 9 Tools to Speed Up Your PR Tasks
by Laura Joint
(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem — until now. Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker […]
5 minute read
AVE Alternatives: Part 2 Putting a Price on Coverage Using Customer Lifetime Value
by Laura Joint
Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Putting a price on coverage meant clients felt like they were getting a solid return on their investment, and it made […]
7 minute read
How Diageo Measures PESO
by Laura Joint
Bringing Multi-Channel Marketing Into the Mix, Part 1 We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo, on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. James digs deep into standardising reporting processes, specific measurement tools, and how insights can be used to fuel […]
3 minute read
AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE
by Laura Joint
Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Not only did it keep clients happy knowing that they were getting more bang for their buck, but it also […]
7 minute read
Inbound PR With Iliyana Stareva
by Laura Joint
We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their […]
2 minute read
The Domain Authority score will be updated on March 5th, 2019
by Stella Bayles
CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential. We include the Moz score within CoverageBook for a number […]
1 minute read
The US news industry and how it affects Public Relations
by Stella Bayles
The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers. I wanted to hear more so stopped by SWNS Media Group in New […]
4 minute read
5 Ways to Turn a Failed Sell In Around
by Laura Joint
Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling — and be honest […]
3 minute read
Sell-Ins Aren’t Always Successful — Here’s How To Break The News To Your Manager
by Laura Joint
Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns — and that means standing up to your manager. If you don’t do this, you might end up continuing to flog a dead horse which […]
2 minute read
How to move away from big (useless) numbers in PR reporting
by Stella Bayles
I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so […]
3 minute read
6 of the best PR podcasts for 2018
by Laura Joint
So you may have heard the news — we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around. Podcasts are great because you can give your eyes a break from screens and books while getting yourself more […]