1 minute read

The US news industry and how it affects Public Relations

The shift in news consumption in recent years has seen the publishing world adapt and change hugely.

Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers.

I wanted to hear more so stopped by SWNS Media Group in New York to meet editor-at-large Jim Rich.

Jim, was once named one of the most powerful people in New York media by The Hollywood Reporter, is the ex-New York Daily News Editor-in-Chief, so he has seen more than many just how much has changed.

I interviewed Jim for the latest episode of the PR Resolution podcast.

We talk about the changes he saw at the Daily News and the Huffington Post, the new competition publishers have with social media platforms, what now makes a successful story and how PR teams can best work with journalists.

Jim’s industry insights are golden nuggets of knowledge for anyone in Public Relations, which makes his new role at SWNS media group so interesting.

He’ll be overseeing the SWNS news service which essentially helps PR teams (in-house and agency-side) form stories and gain coverage.

This podcast episode is fascinating for most but essential for those who have news generation as part of their PR strategy this year.

Listen now. Also available on iTunes and Spotify.