PR Resolution
Blog
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Page 5
3 minute read
How to crack your first client meeting
by Laura Joint
A great relationship is the key to a successful client/agency relationship so you really want to make a great first impression. This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are […]
2 minute read
How to grow your PR budget, in 3 steps
by Stella Bayles
The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate […]
1 minute read
New higher limits for CoverageBook Silver & Gold paid plans
by Gary Preston
As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see https://coveragebook.com/pricing) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?Prices of the plans have remained the same. But the […]
3 minute read
PR teams. An email template to ask for Google Analytics access
by Stella Bayles
Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers […]
1 minute read
New Feature: Import hyperlinks as online coverage.
by Gary Preston
“I love how simple it is to just paste in URLs in CoverageBook to make a report. But! All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers. They are client […]
1 minute read
New in CoverageBook: Full size image captures as “attachments” for sharing
by Gary Preston
“My client’s mention gets chopped in half! What the f***” “..Screenshots in the online view are a bit blurry and the text is hard to read. What’s the point?” That’s just two of my favourite colourful comments about the sharable online view of our reports. Clearly we had work to do. Behind the scenes we already […]
5 minute read
Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement
by Stella Bayles
How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had […]
4 minute read
How to Protect and Grow Your PR Budget in a Digital Comms Playground
by Stella Bayles
There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. Today’s PR landscape is busy and complicated yet full of opportunity. There are multiple lines of communication between brands and […]
2 minute read
Why you should love links…
by Stella Bayles
Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? It did? You must be jumping for joy! If you’re not, let me tell you why you should be punching the air next time it happens. Click throughs to your brand or […]
1 minute read
Who else is bored with making brand logo wall images?
by Gary Preston
People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to. But logo walls are […]
2 minute read
eBook: Public Relations’ Digital Resolution
by Stella Bayles
SEO is talked about a lot in Public Relations. Some say the industry has missed an opportunity, others say it’s the future of PR. Others don’t know what it means and hope it goes away. One thing is for sure. If you communicate on behalf of an organisation with a website it won’t be going […]
2 minute read
Why don’t you use your blog to Answer the Public this year?
by Laura Joint
How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google? We made a pretty nifty tool to help with this, you may have heard of it, […]
1 minute read
New in CoverageBook: Quality of cropped images are way….way better now.
by Gary Preston
So it turns out the “crop” feature is one of the most used areas of the tool.But the quality of the re-sized cropped images was to put it mildly. Pretty shit. So we’ve been working hard to fix this. And the changes are live from today. The results are reminiscent of my long put off […]
3 minute read
Tired of the Same Old PR Events? It’s Time For Something New!
by Guest
I’ve been attending public relations seminars and conferences for more years than I care to remember. I’ve done breakfast events for 50 people and all-day conferences for 300. I’ve seen good speakers and poor speakers. I’ve come away from some events thinking “I’ve learned something from this” and I’ve come away from others thinking “what […]
1 minute read
Learn how to use CoverageBook.com
by Stella Bayles
Learn how to speed up your PR reporting process by building clip reports using CoverageBook.com. In this demonstration video I run through the tool and show you how to: Customise the design of your report Update social metrics Include campaign visuals Highlight key coverage for your stakeholders For frequent CoverageBook users, why not join one […]
3 minute read
This is not how i imagined my glittering career in PR…
by Stella Bayles
Diary of: Stella Bayles: Thursday 29th July 2004 Wow today was tough. I worked so hard to get that coverage. Weeks of event planning, inviting journalists, selling in different story angles, chasing, chasing again. Changing the story angle. Chasing again. Finally, the coverage began to land and after the last minute panic we smashed our […]
4 minute read
Inside Innovation: MVF Global
by Stella Bayles
MVF is a new style of marketing and lead generation organisation. Their unique content platforms generate marketing and sale leads which means they provide growth and a strong ROI to clients. When we noticed their PR team’s wealth of coverage being generated every month we just had to find out more about their approach. This week […]
2 minute read
Supporting charities
by Guest
At the end of last year I took a look at the different people using CoverageBook. Wow — what diversity! Over 1,000 teams from Stanford University to Sonos to a fishing company in Tasmania! And quite a few charities and non-profit organisations. That piqued my interest. So I decided to join the excellent UK-based CharityComms to learn more. I […]
9 minute read
What’s new in the tool…
by Gary Preston
June 2019: User admin. Remove users from your account.You can now manage and remove users from your paid plan from within your account. Bug fix. You can remove a custom metric you add to a clipThere was no way to do this before. Now you can edit & remove a custom metric label from a […]
1 minute read
New Feature: Broken automated screenshot? Swap it for another one. Magic.
by Gary Preston
Watching your hard-won coverage screenshots come in minutes is a joy to behold. Especially when you used to do this manually for every….single….one. But we don’t always get it right. Some screenshots are greyed out. Some are black. Some have pop-ups. Annoying. This is meant to be magic. So we’re hoping this latest release will turn […]