PR Resolution
Blog
Read things, learn things... do things better
Page 6
2 minute read
Fact check!
by Stella Bayles
Google, news and PR have gone hand in hand for years but as we approach the US presidential election finale and await Brexit news in the UK, we’re searching for news more than ever. So what does this have to do with Public Relations? Quite a lot actually. Here are five features that tell you […]
2 minute read
6 ways CoverageBook’s new ‘INSIGHTS’ will make your life better
by Stella Bayles
‘Search and refine’. Two new CoverageBook.com features that you could mistake for being rather average updates to an app right? WRONG. Searching and refining your coverage doesn’t just allow you to review and report better, it improves PR performance. Here’s six examples how; 1. Your head of marketing has an update with the CEO and needs the […]
2 minute read
Metrics can transform PR teams
by Stella Bayles
For years, PR pros have detailed the ‘unique users’ or ‘impressions’ of sites as key performance metrics in reports. However if we’re more curious about those metrics we would wonder what it actually tells us about our coverage…. I don’t believe either impressions or the unique user metric are very helpful to PR development. Here’s […]
2 minute read
Metrics can transform PR teams: Domain Authority
by Stella Bayles
Domain Authority. You may have seen this metric in your reports or heard us mention in our communication to you. Did you think.. Domain who?! I’m not talking rubbish. Domain Authority (DA) is a real metric and many PR professionals are beginning to track their PR coverage DAs to measure and learn. So what is […]
3 minute read
Do you have enough time to improve your skills?
by Stella Bayles
Even if you have been in communications for years, with numerous qualifications and campaigns under your belt, the ever-changing digital landscape can still make us feel overwhelmed with ‘things to learn’. We also know how important it is to improve skills to stay ahead. We find ourselves searching for conferences often only to get there […]
1 minute read
Interviews with world’s most innovative PR teams
by Stella Bayles
There are PR teams and agencies across the world doing some amazing work right now and we are in a privileged position to hear about it. From agile work flows to new creative processes, teams are trying new ways to develop communications plans and they’re working. Sharing knowledge and case studies is the best way […]
6 minute read
Inside Innovation: MSLGROUP NYC
by Stella Bayles
“Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York […]
4 minute read
Metrics we measure
by Laura Joint
We are on a mission to help the PR industry be recognised for their work. This means moving away from the overinflated and almost meaningless metrics such as AVE and OTS carry, and curating free tools such as Answertheclient.com which allow you to see how much traffic and sales your coverage has directly generated. When we created […]
3 minute read
Save 23 hours with 5 PR tools
by Laura Joint
Automation is a big topic in Public Relations right now. Not everything should be automated in PR. One the best qualities of a PR professional is creativity and the ability to communicate with others. Neither can be automated. However, there are a variety of tools available to help automate some processes within PR that free […]
5 minute read
Inside Innovation: Ogilvy Los Angeles
by Stella Bayles
We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States I went to meet the consumer PR team at Ogilvy in Los Angeles. I interviewed Vice President, Ashley Dos Santos to find out how their creative process […]
2 minute read
How to secure bigger budgets using your coverage report
by Laura Joint
So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign. You’ll need to get your boss, your bosses’ boss and your bosses’ […]
2 minute read
So what? 10 tips for coverage commentary
by Laura Joint
Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for. However, we are under no illusion that everything can and should be automated. Relationships cannot […]
3 minute read
Inside Innovation : Manifest LDN & NYC
by Stella Bayles
We’ve been following Manifest’s PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn’t until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team’s spirit and attitude to delivering great work is […]
3 minute read
Execs and juniors — Treat ’em mean keep ’em keen?
by Laura Joint
Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them […]
1 minute read
PR measurement: Get to the real numbers
by Stella Bayles
On 11th February 2016 the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: ‘The Power of Real Numbers’ It’s a very interesting time right now for PR […]
2 minute read
Answer The client — how this free Analytics tool provides valuable insight
by Stella Bayles
“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?” Does the above sound familiar? Our aim has always been to try and make your lives easier so we have just launched answertheclient.com to help you […]
3 minute read
How to supercharge knowledge sharing in PR agencies
by Laura Joint
A chain is only as strong as its weakest link… But with PR’s finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to […]
4 minute read
Agile working requires total theoretical change by Prof.dr. Betteke van Ruler
by Stella Bayles
‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin Business models are changing, and agile models are the best for creating value, according to McKinsey. As Stella Bayles wrote in her blog [ING communications team], agile […]
3 minute read
Looking back on our journey building a SaaS business. Part 1: A little story from late 2014
by Gary Preston
The story below is taken from an end of year email I shared with the product team (all 6 of us) behind our PR tool coveragebook.com back in 2014. We had just launched a beta of the tool and had no paying customers. We’re finishing 2015 with nearly 400 customers from around the world. We’re loving every […]
3 minute read
How John Lewis got #ManOnTheMoon so right
by Laura Joint
Branded as one of the most successful adverts of this Christmas season, the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living […]