PR Resolution
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Page 8
3 minute read
PR teams. 3 ways to measure your impact using free Google Data
by Gary Preston
1. You’re a world class link builder. And you probably don’t even know it. Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. Most have not yet made a brand […]
3 minute read
Journalists step up their digital game
by Stella Bayles
Google recently launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It’s a fast-track for journalists to access important data for news and track the success of […]
4 minute read
How does a PESO framework help future communications?
by Stella Bayles
On Thursday 18th June I joined Paul Sutton, Danny Whatmough, Matt Gilbert and Charles Arthur to debate PESO (Paid, Earned, Shared, Owned) at the FutureComms event held by MyNewsDesk. The topic was ‘Why Communicators Must Embrace the PESO Model’ and the difference in experience in this area within agencies was obvious. Here I share a summary of the debate along with an […]
2 minute read
Beginners guide to Google Analytics for PR Teams
by Gary Preston
So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any plain english advice. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around. Once you do you can measure how well you’re doing. Or not. Which of course is […]
2 minute read
Using Google Suggest to read the minds of your target customers
by Gary Preston
Google provides lots of tools to help public relations planning. Google Suggest allows you to read the minds of your audiences or publics. Almost. Google search is a wonderful thing. You’d never ask your facebook friends.. But ask Google and you know it’s private and they’ll connect you to a good answer from somewhere. The […]
2 minute read
Chrome extensions to make your life better
by Stella Bayles
Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. In this quest we’ve recently created the ‘Coverage Book Clipper’ Chrome extension, enabling you to avoid the faff of constantly copying and pasting your coverage URLS and […]
1 minute read
Juicy free PR Coverage Tracking: cooking time 3 mins
by Gary Preston
Today we’ll be cooking a delicious IFTTT Recipe with a dash of sweet Google Alerts. You know Google Alerts is a great free way to keep on top of your online coverage. Especially when you can’t afford one of those fancy paid tracking tools. But copying & pasting email alerts into a spreadsheet coverage tracker is mind numbingly […]
2 minute read
PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products
by Gary Preston
CoverageBook, a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors. With new investors coming on board every day. Instead of equity these investors — commonly referred to as “customers” — are given access to the software product each month. This revolutionary […]
3 minute read
Do PRs really care what happens after coverage hits?
by Stella Bayles
I spend a lot of time with public relations professionals. The two topics that I get requested to speak about the most are influencers and impact. I’m often asked ‘what ideas will fly with online journalists’? ‘What creative will bloggers love’? Very rarely, am I asked ‘how can I better connect my client to their […]
1 minute read
PR teams: How to give better estimated view metrics for your online PR Coverage
by Gary Preston
Everybody includes those big OTS, Estimated Visitor numbers next to their coverage. You know the ones. my guardian coverage:theguardian.com/my-client-is-going-to-love-this OTS = 150 million (using a tool like similarweb to get traffic estimates — http://www.similarweb.com/website/theguardian.com ) How many times has a client laughed in your face for reporting a number like this? I’m guessing they don’t. Which is […]
2 minute read
Why don’t PR Teams use CRM tools to keep tabs on their influencer relations work?! Is Excel really that good?
by Gary Preston
It turns out the experts in cultivating relationships have in the main opted out of super-charging their skills with a little help from technology. Does this sound familiar? You:“Where is that big list of mummy bloggers you made for client x again Sarah?…” Sarah:“I can’t remember….somewhere on the the P,Y,X drive. It’s on the newtwork […]
1 minute read
New eBook: Making sense of data analysis in PR
by Stella Bayles
Brand planning, key messaging, creative ideas, year reviews, pitches…..There’s so much to do as a PR practitioner. Understanding data and learning more about analysis is often at the bottom of the list. But what if I told that those topics could make 2017 your most successful yet? There is a wealth of insight in your […]