5 minute read

How PR can innovate in 2016 by Simon Collister

by Stella Bayles

‘How can PR innovate’ is a question I’ve been asking for a while now. Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR […]

3 minute read

Inside Innovation: ING Bank Communications team

by Stella Bayles

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Agile methodologies are a hot topic in the PR industry right now. We’ve […]

3 minute read

Official announcement from Twitter: Share count data no longer available

by Stella Bayles

It’s been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method. You can read the official statement from Twitter here about why they are removing counts: https://blog.twitter.com/2015/hard-decisions-for-a-sustainable-platform This information was provided for free and tools […]

4 minute read

40 PR tools & tips that will super-charge your career

by Stella Bayles

1. Commentary not required.. Automated insight from excel spreadsheets? The new tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Brain gems for decision-makers We’ve been hanging out with the super smart guys behind this. They distill the latest behavioural economics & consumer psychology research […]

2 minute read

Marketing Collaboration & the Important Role of PR by Ron Young

by Stella Bayles

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative […]

3 minute read

Inside Innovation: StoryWorks, Ketchum

by Stella Bayles

Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about ‘StoryWorks’ at Ketchum, an integrated and agile team operating like a news room we had to find out more. We caught up with Andrew Jennings, an Associate Digital […]

2 minute read

Free Range Working

by Stella Bayles

How many meetings have you had so far today? Have you stepped outside the office? Over the past year the Coveragebook team have been exploring what it means to remote work and meet outside of the office. Collectively our small team have over 80 years of working life combined — with most of those years […]

3 minute read

How to use Google Trends to prove brand engagement

by Stella Bayles

We all know how to count how many people may have seen our PR campaigns but it’s a challenge to know if the audience then took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? There is! It’s Google […]

3 minute read

Inside Innovation: NeoMam

by Stella Bayles

We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. “We’re on […]

2 minute read

Secure more coverage with the power of free text by Jess Macdonald

by Stella Bayles

“We want a halloween idea to go out in October!” “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity […]

4 minute read

5 New PR Tools That Crush It by Reid Wegley

by Stella Bayles

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Since the majority of us don’t have time for the […]

3 minute read

Journalists step up their digital game

by Stella Bayles

Google recently launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It’s a fast-track for journalists to access important data for news and track the success of […]

4 minute read

How does a PESO framework help future communications?

by Stella Bayles

On Thursday 18th June I joined Paul Sutton, Danny Whatmough, Matt Gilbert and Charles Arthur to debate PESO (Paid, Earned, Shared, Owned) at the FutureComms event held by MyNewsDesk. The topic was ‘Why Communicators Must Embrace the PESO Model’ and the difference in experience in this area within agencies was obvious. Here I share a summary of the debate along with an […]

2 minute read

Chrome extensions to make your life better

by Stella Bayles

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. In this quest we’ve recently created the ‘Coverage Book Clipper’ Chrome extension, enabling you to avoid the faff of constantly copying and pasting your coverage URLS and […]

3 minute read

Do PRs really care what happens after coverage hits?

by Stella Bayles

I spend a lot of time with public relations professionals. The two topics that I get requested to speak about the most are influencers and impact. I’m often asked ‘what ideas will fly with online journalists’? ‘What creative will bloggers love’? Very rarely, am I asked ‘how can I better connect my client to their […]

1 minute read

New eBook: Making sense of data analysis in PR

by Stella Bayles

Brand planning, key messaging, creative ideas, year reviews, pitches…..There’s so much to do as a PR practitioner. Understanding data and learning more about analysis is often at the bottom of the list. But what if I told that those topics could make 2017 your most successful yet? There is a wealth of insight in your […]