How many social shares of my coverage is normal?

Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. Social shares = Total of all shares of an online article across Twitter, Facebook and Pinterest. See CoverageBook Benchmarks.

• 65% of all coverage was not shared publicly.
  In short. Getting 0 shares is normal.
  
• Only 13% of coverage was shared more than 10 times or more

Also see:
Benchmark your online coverage metrics.

How hard is it to get coverage on high DA outlets?