PR Resolution
Blog
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Page 7
2 minute read
Answer The client — how this free Analytics tool provides valuable insight
by Stella Bayles
“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?” Does the above sound familiar? Our aim has always been to try and make your lives easier so we have just launched answertheclient.com to help you […]
3 minute read
How to supercharge knowledge sharing in PR agencies
by Laura Joint
A chain is only as strong as its weakest link… But with PR’s finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to […]
4 minute read
Agile working requires total theoretical change by Prof.dr. Betteke van Ruler
by Stella Bayles
‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin Business models are changing, and agile models are the best for creating value, according to McKinsey. As Stella Bayles wrote in her blog [ING communications team], agile […]
3 minute read
Looking back on our journey building a SaaS business. Part 1: A little story from late 2014
by Gary Preston
The story below is taken from an end of year email I shared with the product team (all 6 of us) behind our PR tool coveragebook.com back in 2014. We had just launched a beta of the tool and had no paying customers. We’re finishing 2015 with nearly 400 customers from around the world. We’re loving every […]
3 minute read
How John Lewis got #ManOnTheMoon so right
by Laura Joint
Branded as one of the most successful adverts of this Christmas season, the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living […]
5 minute read
How PR can innovate in 2016 by Simon Collister
by Stella Bayles
‘How can PR innovate’ is a question I’ve been asking for a while now. Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR […]
3 minute read
Inside Innovation: ING Bank Communications team
by Stella Bayles
When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Agile methodologies are a hot topic in the PR industry right now. We’ve […]
3 minute read
Official announcement from Twitter: Share count data no longer available
by Stella Bayles
It’s been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method. You can read the official statement from Twitter here about why they are removing counts: https://blog.twitter.com/2015/hard-decisions-for-a-sustainable-platform This information was provided for free and tools […]
4 minute read
40 PR tools & tips that will super-charge your career
by Stella Bayles
1. Commentary not required.. Automated insight from excel spreadsheets? The new tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Brain gems for decision-makers We’ve been hanging out with the super smart guys behind this. They distill the latest behavioural economics & consumer psychology research […]
2 minute read
Marketing Collaboration & the Important Role of PR by Ron Young
by Stella Bayles
Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative […]
3 minute read
Inside Innovation: StoryWorks, Ketchum
by Stella Bayles
Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about ‘StoryWorks’ at Ketchum, an integrated and agile team operating like a news room we had to find out more. We caught up with Andrew Jennings, an Associate Digital […]
2 minute read
Free Range Working
by Stella Bayles
How many meetings have you had so far today? Have you stepped outside the office? Over the past year the Coveragebook team have been exploring what it means to remote work and meet outside of the office. Collectively our small team have over 80 years of working life combined — with most of those years […]
3 minute read
How to use Google Trends to prove brand engagement
by Stella Bayles
We all know how to count how many people may have seen our PR campaigns but it’s a challenge to know if the audience then took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? There is! It’s Google […]
3 minute read
Inside Innovation: NeoMam
by Stella Bayles
We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. “We’re on […]
1 minute read
Appeal: Know a PR team still using powerpoint to build coverage reports?
by Gary Preston
This short video might be upsetting…
1 minute read
How to make a PR portfolio in minutes using SlideShare & Coveragebook.com
by Gary Preston
It’s the big day. That interview for your dream job in PR. It’s time to show off the best bits of any campaign you’ve worked on. It’s your time to shine…as it were. Don’t waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on […]
6 minute read
PRs Don’t Need to Know about SEO
by Guest
Seven years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t […]
1 minute read
Simple lessons from Agile for PR Agencies
by Gary Preston
I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellernet.co.uk) to building a product (coveragebook.com) I must have read it at least 10 times. It’s packed full of wisdom. My favourite page right now is about the value of ideas vs execution from the point […]
2 minute read
Secure more coverage with the power of free text by Jess Macdonald
by Stella Bayles
“We want a halloween idea to go out in October!” “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity […]
4 minute read
5 New PR Tools That Crush It by Reid Wegley
by Stella Bayles
Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Since the majority of us don’t have time for the […]