PR Resolution
Blog
Read things, learn things... do things better
Page 7
5 minute read
Inside Innovation: Ogilvy Los Angeles
by Stella Bayles
We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States I went to meet the consumer PR team at Ogilvy in Los Angeles. I interviewed Vice President, Ashley Dos Santos to find out how their creative process […]
2 minute read
How to secure bigger budgets using your coverage report
by Laura Joint
So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign. You’ll need to get your boss, your bosses’ boss and your bosses’ […]
2 minute read
So what? 10 tips for coverage commentary
by Laura Joint
Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for. However, we are under no illusion that everything can and should be automated. Relationships cannot […]
3 minute read
Inside Innovation : Manifest LDN & NYC
by Stella Bayles
We’ve been following Manifest’s PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn’t until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team’s spirit and attitude to delivering great work is […]
3 minute read
Execs and juniors — Treat ’em mean keep ’em keen?
by Laura Joint
Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them […]
1 minute read
PR measurement: Get to the real numbers
by Stella Bayles
On 11th February 2016 the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: ‘The Power of Real Numbers’ It’s a very interesting time right now for PR […]
2 minute read
Answer The client — how this free Analytics tool provides valuable insight
by Stella Bayles
“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?” Does the above sound familiar? Our aim has always been to try and make your lives easier so we have just launched answertheclient.com to help you […]
3 minute read
How to supercharge knowledge sharing in PR agencies
by Laura Joint
A chain is only as strong as its weakest link… But with PR’s finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to […]
4 minute read
Agile working requires total theoretical change by Prof.dr. Betteke van Ruler
by Stella Bayles
‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin Business models are changing, and agile models are the best for creating value, according to McKinsey. As Stella Bayles wrote in her blog [ING communications team], agile […]
3 minute read
Looking back on our journey building a SaaS business. Part 1: A little story from late 2014
by Gary Preston
The story below is taken from an end of year email I shared with the product team (all 6 of us) behind our PR tool coveragebook.com back in 2014. We had just launched a beta of the tool and had no paying customers. We’re finishing 2015 with nearly 400 customers from around the world. We’re loving every […]
3 minute read
How John Lewis got #ManOnTheMoon so right
by Laura Joint
Branded as one of the most successful adverts of this Christmas season, the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living […]
5 minute read
How PR can innovate in 2016 by Simon Collister
by Stella Bayles
‘How can PR innovate’ is a question I’ve been asking for a while now. Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR […]
3 minute read
Inside Innovation: ING Bank Communications team
by Stella Bayles
When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Agile methodologies are a hot topic in the PR industry right now. We’ve […]
3 minute read
Official announcement from Twitter: Share count data no longer available
by Stella Bayles
It’s been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method. You can read the official statement from Twitter here about why they are removing counts: https://blog.twitter.com/2015/hard-decisions-for-a-sustainable-platform This information was provided for free and tools […]
4 minute read
40 PR tools & tips that will super-charge your career
by Stella Bayles
1. Commentary not required.. Automated insight from excel spreadsheets? The new tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Brain gems for decision-makers We’ve been hanging out with the super smart guys behind this. They distill the latest behavioural economics & consumer psychology research […]
2 minute read
Marketing Collaboration & the Important Role of PR by Ron Young
by Stella Bayles
Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative […]
3 minute read
Inside Innovation: StoryWorks, Ketchum
by Stella Bayles
Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about ‘StoryWorks’ at Ketchum, an integrated and agile team operating like a news room we had to find out more. We caught up with Andrew Jennings, an Associate Digital […]
2 minute read
Free Range Working
by Stella Bayles
How many meetings have you had so far today? Have you stepped outside the office? Over the past year the Coveragebook team have been exploring what it means to remote work and meet outside of the office. Collectively our small team have over 80 years of working life combined — with most of those years […]
3 minute read
How to use Google Trends to prove brand engagement
by Stella Bayles
We all know how to count how many people may have seen our PR campaigns but it’s a challenge to know if the audience then took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? There is! It’s Google […]
3 minute read
Inside Innovation: NeoMam
by Stella Bayles
We love hearing about our customers great work. What campaign just earned them 1000 pieces of coverage? What tech has helped them create an additional 7 hours this week? What team structure has best integrated digital talent? We are in a privileged position to hear about the best comms development around the world. “We’re on […]