PR ResolutionThe straight-talking Public Relations podcast that gives you the information you need to find your own PR direction.
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Episode 12
How much influence is left on Insta?
with Scott Guthrie
‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the […]
Episode 11
How to make your news story last longer
with Jerrid Grimm
With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say ‘public relations’! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging […]
Episode 10
Should you be meme marketing?
with Elliott Kurjan & Ricky Williams
With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagram influence. They […]
Episode 9
Can PR make TV?
with Danny Bell
Stella interviews Danny Bell, a video director, and producer in the UK and US. He’s produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online […]
Episode 8
Social media measurement tips from the queen of metrics
with Katie Paine
Stella interviews Katie Paine (aka queen of metrics) on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of ‘queen of metrics’. Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can […]
Episode 7
The US news industry & how it affects PR
with Jim Rich
In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes […]
Episode 6
Creating an award-winning PR agency with Steve Strickland
with Steve Strickland
Steve Strickland is the co-founder of the new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was […]
Episode 5
The PESO model explained (paid, earned, shared, owned)
with Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid earned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, […]
Episode 4
How Diageo measures marketing activity
with James Alexander
Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, […]
Episode 3
PR Measurement with AMEC
with Nicole Moreo
Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum’s global research and analytics leaders on PR measurement. Stella finds out how PR teams can gauge how well they’re analysing their communications activity and compare it with others in the industry through a new free tool from AMEC. Nicole also […]
Episode 2
Inbound PR
with Iliyana Stavera
Podcast host, Stella Bayles interviews HubSpot’s Global Partner Program Manager, Iliyana Stareva on new Public Relation’s approach ‘Inbound’. Coming from a traditional PR background and now working in software whilst consulting agencies, Iliyana is an expert in the techniques of Inbound PR. She believes this is more powerful for brands than traditional proactive media relations […]
Episode 1
AI in PR
with Adam Hirsch
This episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it’s affecting Public Relations now and in the future. Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and […]
Episode 0
Who is Stella & why listen to the PR Resolution podcast?
with Stella Bayles
In episode zero, the first in the series of the PR Resolution podcast, host Stella Bayles explains her background and why she believes the industry needs a straight-talking, plain language knowledge source right now. The PR Resolution podcast will cover hot topics in Public Relations. Stella, promises to dispels the myths and with the help […]