SEO is talked about a lot in Public Relations. Some say the industry has missed an opportunity, others say it’s the future of PR. Others don’t know what it means and hope it goes away.
One thing is for sure. If you communicate on behalf of an organisation with a website it won’t be going away.
Between 2009–2015 I led PR campaigns with an SEO strategy. The result was my agency revenue increasing by 85%. This was down to proving financial ROI of PR campaigns to clients. This is possible through SEO-PR.
My book ‘PR’s Digital Resolution’ outlines the winning formula that has generated online communication campaigns for some of the UK’s biggest brands and earned them millions of pounds.
This book will strengthen future communications strategies, provide the measurement solution you need and retain and grow your PR budget.
The future of PR couldn’t be brighter��
Buy ebook ‘Public Relations Digital Resolution NOW
“If you work in PR and you do only one thing away from your to-do list this week, make it this: download and read the new ebook from SEO PR consultant Stella Bayles.”
Paul Sutton, strategic digital consultant
“The PR industry is a many headed hydra, however, for many of the PR tribes, Stella’s book offers a stairway to heaven. It’s about time evaluation was re-evaluated”
Mark Bowkowski, Communications & PR expert
“Public relations has traditionally been lousy at sharing. But competing on closed, proprietary technology and workflow makes no sense at all. It’s a zero sum game. I’m envious of the collective hacking mentality of colleagues in search marketing focused on driving their practice forward. Stella is a pirate who has cleverly bridged the search and public relations businesses. Her goal is to help raise standards so that we can focus on what counts: great ideas, grounded in meaningful strategy that delivers business results. The only way we will modernise the public relations business is by working together. Stella’s book is a cracking signpost.”
Buy ebook ‘Public Relations Digital Resolution NOW
I’m Stella. I spent 6 years learning my trade at leading London PR agencies before moving to Google specialist Propellernet where I spent a further 6 years mixing their technical know-how with PR to create a new, award-winning communications practice, SEO-PR.
I was awarded Rising Star at the Brand Republic Digital Awards, a finalist Rising Star at NMA Awards, 2013 and won multiple client team awards for my work in SEO-PR.
I really do believe SEO solves many of the issues we have in PR measurement. It also provides the financial growth we’ve been looking for as an industry. My aim is to share my winning formula so you too can protect and grow your PR budgets.
