3 minute read

PR teams. An email template to ask for Google Analytics access

by Stella Bayles

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers […]

5 minute read

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

by Stella Bayles

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had […]

4 minute read

How to Protect and Grow Your PR Budget in a Digital Comms Playground

by Stella Bayles

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. Today’s PR landscape is busy and complicated yet full of opportunity. There are multiple lines of communication between brands and […]

2 minute read

Why you should love links…

by Stella Bayles

Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? It did? You must be jumping for joy! If you’re not, let me tell you why you should be punching the air next time it happens. Click throughs to your brand or […]

2 minute read

eBook: Public Relations’ Digital Resolution

by Stella Bayles

SEO is talked about a lot in Public Relations. Some say the industry has missed an opportunity, others say it’s the future of PR. Others don’t know what it means and hope it goes away. One thing is for sure. If you communicate on behalf of an organisation with a website it won’t be going […]

1 minute read

Learn how to use CoverageBook.com

by Stella Bayles

Learn how to speed up your PR reporting process by building clip reports using CoverageBook.com. In this demonstration video I run through the tool and show you how to: Customise the design of your report Update social metrics Include campaign visuals Highlight key coverage for your stakeholders For frequent CoverageBook users, why not join one […]

3 minute read

This is not how i imagined my glittering career in PR…

by Stella Bayles

Diary of: Stella Bayles: Thursday 29th July 2004 Wow today was tough. I worked so hard to get that coverage. Weeks of event planning, inviting journalists, selling in different story angles, chasing, chasing again. Changing the story angle. Chasing again. Finally, the coverage began to land and after the last minute panic we smashed our […]

4 minute read

Inside Innovation: MVF Global

by Stella Bayles

MVF is a new style of marketing and lead generation organisation. Their unique content platforms generate marketing and sale leads which means they provide growth and a strong ROI to clients. When we noticed their PR team’s wealth of coverage being generated every month we just had to find out more about their approach. This week […]

2 minute read

Fact check!

by Stella Bayles

Google, news and PR have gone hand in hand for years but as we approach the US presidential election finale and await Brexit news in the UK, we’re searching for news more than ever. So what does this have to do with Public Relations? Quite a lot actually. Here are five features that tell you […]

2 minute read

6 ways CoverageBook’s new ‘INSIGHTS’ will make your life better

by Stella Bayles

‘Search and refine’. Two new CoverageBook.com features that you could mistake for being rather average updates to an app right? WRONG. Searching and refining your coverage doesn’t just allow you to review and report better, it improves PR performance. Here’s six examples how; 1. Your head of marketing has an update with the CEO and needs the […]

2 minute read

Metrics can transform PR teams

by Stella Bayles

For years, PR pros have detailed the ‘unique users’ or ‘impressions’ of sites as key performance metrics in reports. However if we’re more curious about those metrics we would wonder what it actually tells us about our coverage…. I don’t believe either impressions or the unique user metric are very helpful to PR development. Here’s […]

2 minute read

Metrics can transform PR teams: Domain Authority

by Stella Bayles

Domain Authority. You may have seen this metric in your reports or heard us mention in our communication to you. Did you think.. Domain who?! I’m not talking rubbish. Domain Authority (DA) is a real metric and many PR professionals are beginning to track their PR coverage DAs to measure and learn. So what is […]

3 minute read

Do you have enough time to improve your skills?

by Stella Bayles

Even if you have been in communications for years, with numerous qualifications and campaigns under your belt, the ever-changing digital landscape can still make us feel overwhelmed with ‘things to learn’. We also know how important it is to improve skills to stay ahead. We find ourselves searching for conferences often only to get there […]

1 minute read

Interviews with world’s most innovative PR teams

by Stella Bayles

There are PR teams and agencies across the world doing some amazing work right now and we are in a privileged position to hear about it. From agile work flows to new creative processes, teams are trying new ways to develop communications plans and they’re working. Sharing knowledge and case studies is the best way […]

6 minute read

Inside Innovation: MSLGROUP NYC

by Stella Bayles

“Technology will continue to change PR as we know it” Our quest to seek out the world’s most innovative communications teams led us to New York in May where I met the inspiring Jeff Melton. Jeff is the senior vice president for global technology & platforms at MSLGROUP. Jeff is based in the New York […]

5 minute read

Inside Innovation: Ogilvy Los Angeles

by Stella Bayles

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States I went to meet the consumer PR team at Ogilvy in Los Angeles. I interviewed Vice President, Ashley Dos Santos to find out how their creative process […]

3 minute read

Inside Innovation : Manifest LDN & NYC

by Stella Bayles

We’ve been following Manifest’s PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn’t until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team’s spirit and attitude to delivering great work is […]

1 minute read

PR measurement: Get to the real numbers

by Stella Bayles

On 11th February 2016 the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: ‘The Power of Real Numbers’ It’s a very interesting time right now for PR […]

2 minute read

Answer The client — how this free Analytics tool provides valuable insight

by Stella Bayles

“What happened after the coverage went live?” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?” Does the above sound familiar? Our aim has always been to try and make your lives easier so we have just launched answertheclient.com to help you […]

4 minute read

Agile working requires total theoretical change by Prof.dr. Betteke van Ruler

by Stella Bayles

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin Business models are changing, and agile models are the best for creating value, according to McKinsey. As Stella Bayles wrote in her blog [ING communications team], agile […]