PR Resolution
Author: Laura Joint
Laura is a Director at CoverageBook. She writes and helps PR teams succeed in the reporting of their hard work.
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3 minute read
Execs and juniors — Treat ’em mean keep ’em keen?
by Laura Joint
Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them […]
3 minute read
How to supercharge knowledge sharing in PR agencies
by Laura Joint
A chain is only as strong as its weakest link… But with PR’s finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to […]
3 minute read
How John Lewis got #ManOnTheMoon so right
by Laura Joint
Branded as one of the most successful adverts of this Christmas season, the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living […]