3 minute read

Audience Insight in the Age of Google

by Guest

Ever since I was old enough to think about my future career with any sense of realism, I wanted to be a journalist. Writing was my passion, or so I thought. I’ve now come to realise that while I love writing, it’s being nosey about people; getting under their skin, hearing their stories and learning […]

Paul Sutton
3 minute read

Tired of the Same Old PR Events? It’s Time For Something New!

by Guest

I’ve been attending public relations seminars and conferences for more years than I care to remember. I’ve done breakfast events for 50 people and all-day conferences for 300. I’ve seen good speakers and poor speakers. I’ve come away from some events thinking “I’ve learned something from this” and I’ve come away from others thinking “what […]

2 minute read

Supporting charities

by Guest

At the end of last year I took a look at the different people using CoverageBook. Wow — what diversity! Over 1,000 teams from Stanford University to Sonos to a fishing company in Tasmania! And quite a few charities and non-profit organisations. That piqued my interest. So I decided to join the excellent UK-based CharityComms to learn more. I […]

PRs don't need to know about SEO
6 minute read

PRs Don’t Need to Know about SEO

by Guest

Seven years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t […]