In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry.

The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experience to help PR teams.

Jim talks about the way news consumption has changed publishing, its effect on news teams and knock-on effect to Public Relations.

We talk about the new competition between news publishers and social platforms, why the reach of a story is so important and what a successful story looks like.

Essentially, if news is part of your PR strategy this year then this episode is a must-listen.