Public Relations professionals excel in storytelling. PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

Cole is the author of the best-selling book, ‘storytelling with data: a data visualization guide for business professionals’ and, through her courses has helped thousands of people around the world tell better stories with their data, but what does she think about PR data?

In one of Stella’s favourite interviews to date, they explore;

If naturally right-brain people can tell great data stories

The latest Barcelona Principles 3.0 update & how it’s possible to communicate outputs & outcomes visually

Why getting to know report readers is SO important

And why starting with data is actually the wrong place to begin your measurement journey..