Stella interviews Katie Paine (aka queen of metrics) on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of ‘queen of metrics’.

Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social activity.

If social media is part of your campaigns this year, this episode is gold-dust.