With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing?

In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social.

Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth of huge Instagram accounts including Ladbible and UniLad. Elliott is also the meme-king that runs Instagram profile ‘Awful Banter’. They know what creates the thumb-stopper moment!

Now working with brands, Elliott and Ricky explain what ‘meme marketing’ is, how to do it and the huge reach and engagement a brand can expect from this form of communication.