Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US.

The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and marketing and how do they retain and grow that audience?

Stella Bayles interviews Simon le Grice the new VP of Marketing at Secret Cinema to find out!

Having originally come from a performance marketing background Simon is very results driven and although he has been in the Secret Cinema role for just four months (at the time of interview) he is already making an impact. He is building a team and is on the search for strategic agency partners both in the UK and US.

Simon shares his vision for a successful growth and retention marketing strategy. He tells me how he sees the best ways for owned, earned and paid to work together and the very important role for PR.

Because of Simon’s focus on audience growth he shares how he doesn’t appreciate ‘meaningless data’ in reports from agencies such as ‘reach’. He discusses how highly he values PR, not just because of the brand awareness it delivers but because of huge the impact it can have on SEO traffic.

He has a message for comms agencies not reporting on SEO and a more positive one for agencies that specialise in events in the US…;)

This episode is full of insight from the client we all want! This one is not to be missed….here’s Simon!

If you would prefer to watch than listen check out the video interview here

If you’re inspired by Simon’s marketing approach and would like to try adapting your PR reports to include meaningful data such as estimated views and SEO metrics try CoverageBook.