5 minute read

Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns

by Steph Bridgeman

Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use. You can use it to discover how many […]