4 minute read

Health Publications: What CoverageBook Benchmarks Say About ‘Good’ Coverage in Consumer and Trade Health Titles

by Steph Bridgeman

This is the next part in our 2025 Coverage Benchmark series where we have been looking at over 6 million coverage links to understand what makes a good piece of coverage. We have since broken down the research into publication level and also looked specifically at Fashion and Tech titles. In this post, we’ll focus […]

3 minute read

Tech Publications: What CoverageBook Benchmarks Say About ‘Good’ Coverage in Consumer and Trade Tech Titles

by Steph Bridgeman

Comparing your campaign or coverage performance is much easier when you have context. It might sound obvious, but without benchmarks or industry averages, it’s hard to know whether your results are actually good. That’s why we put together the CoverageBook Benchmarks Report 2025. It looks at nearly six million pieces of coverage uploaded to CoverageBook […]

5 minute read

CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

by Steph Bridgeman

Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer ‘is that good or not?’  Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […]

7 minute read

Publication Benchmarks: How Does Your Coverage Compare?

by Steph Bridgeman

A few weeks ago we launched our 2025 benchmarks data report, crunching the numbers on the six million URLs submitted to CoverageBook during 2024. The report provides context around what good looks like for our customers, how likely they are to secure coverage in high Domain Authority news outlets, and what typical levels of engagement […]

5 minute read

CoverageBook Benchmarking Report 2025: The Analysis

by Steph Bridgeman

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting.  After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […]

5 minute read

Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns

by Steph Bridgeman

Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use. You can use it to discover how many […]