5 minute read

CoverageBook Benchmarking Report 2025: The Analysis

by Steph Bridgeman

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting.  After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […]

5 minute read

Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns

by Steph Bridgeman

Showcasing the impact of PR work is notoriously difficult. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use. You can use it to discover how many […]